2.13.2006

Easter in Chesapeake

Speaking of Buzz...

We're trying a little buzz-raising ourselves. Our new marketing pieces have gone to print as of Friday. We'll be targeting 10,000 homes (3 times- first weeks of March, April, May)

March- Grand Opening in our new location
April- Easter in Chesapeake
May- Mothers Day (and a little about a Memorial Day service)

I recently purchsed "EasterInChesapeake.com" and we're going to use it to promote our Easter outreach plans. We're doing a Community Easter Egg Hunt, Concert for Youth and Easter Services as a part of our 'EasterInChesapeake.com" promotion.

We've just recently started the web work for it... It will be a simple site with info about the church and events as well as contact info and links to the church site. Just giving enough info so that people know what we're up to and how to get involved.

I also gave our people our "Fingerprints" flyer. I stole Ben's Christmas Catalog idea and put out a very simple version that identifies immediate spring-time outreach needs. The total came to about $15,000 for what we want to do in both the immediate and 1 year commitments (an ongoing community movie day and in-mall advertising).

I'm praying that our people respond generously. We're giving them 2 weeks to soak it all in and pray about their best gift and then we'll take up the pledges/gifts and see where we stand. I'm expecting things to pick up for us and this past week was the busiest (and most rewarding) in almost a year. I feel things coming together... It's about to get fun.

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