3.17.2006

In-Theater Advertising

Our relationship with the Cinema Cafe has been a very good one thus far. They've allowed us ample storage space, use of their audio and video throughout the building (including T.V.'s in the foyer) and basically anything else we've needed. Early on I asked if we could display a small plastic sign with some business cards on an existing table in the foyer (about the size of a file folder). The manager not only agreed but said "Hey, you can put up something like that if you want." He was pointing to a display for a sweepstakes entry. I took down the manufacturer information to match it up identically and a few weeks later and here we are.

Today Mikael (our former intern who's here visiting his girlfriend) and I went and set it up. I'm pretty pleased with how it turned out. Now, anyone who comes to a movie in the theater where we meet will walk past a display from our church! Best of all, it's FREE! All we paid for was the display case and printing. Add in some of our advertising pieces as well as our business cards and "Bam!" instant advertising. Just add a weekend crowd headed to the movies!

At some point in the future we're going to use this display to raffle off ipods. I'm likely to go with GodiPod.com and provide some great content to go with the winning prize.

(near front doors)

(As you're coming in)

(headed out)

(Close-up of graphic minus the section that changes)

(it's pretty big for the room)

5 comments:

Tadd Grandstaff said...

Tally looks awesome man....great idea! I like it!

Now you have my approval :)

Anonymous said...

awesome, tally! you have a great marketing mind...

Anonymous said...

That is a great idea. The local cinema here is very open to my church but I hadnt thought of something like that before.
Good job.
joshking

Anonymous said...

Tally,
Where did you have those posters done?

Tally Wilgis said...

Robb,
I did the graphic design and had them printed at a local sign company "Eure Custom Signs" www.Eureman.com

Their site is terrible but they do fantastic work.

523-0000
Ask for Brian