Guerilla Marketing~ Unconventional marketing intended to get maximum results from minimal resources.
Tomorrow we'll be delivering 2,000 bags of goodies to families near our church. We contacted several local businesses in our area who generously donated coupons for treats. We also received Marvel Comics toothbrushes donated by a dentist as well as 2,000 music cd's from a local music artist. Last night we had about 20 people from the church come to the office and stuff these bags of treats with everything we collected as well as information about our church.
This is one example of the type of marketing a start-up church can do. It took next to nothing (maybe $150 total for bags and some printing) to accomplish but it will serve several purposes:
1. Gets our people involved in serving.
2. Raises public awareness of our church.
3. Generates relationships with local businesses
4. Keeps us focused on what matters... people who need Christ.
1 comment:
That book was our second bible when we started RSC.
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