W.O.M.

This Tuesday I sat down with my leadership team and processed with them a business principle I read on Creating Passionate Users blog. The post is about being remarkable at every level. In the blog post they use a book as an example. The idea is rather simple but was great for our team to process.

As a church planter (and likely Pastor in general), it's vital that we all agree what a "SCORE" is. What we found was some things are being taken as "scores" that really don't add value to the organization.

The summary of the article is to create remarkability within segments of the overall project... in our case, the church.

They took: Book, Chapter, Page, Paragraph

I translated it for our team and we looked at: Church, Ministries, Small Groups, People

After about 1 hour of processing this concept with the 5 team members and a white-board I really believe we've moved forward in many ways. We walked away with practical things to measure as a score in our organization.

I've been through something like this before but with a different twist. Several years ago I learned about Management By Objectives. It's a great tool to get a grasp of organizational goals.

Where does all of this go? W.O.M.

Word of Mouth is the way the vast majority of people find out about and begin attending church. When we have measurable "scores" that lead to remarkability, we can begin to highlight the remarkability about our church. If we do this correctly week after week, we will generate positive W.O.M. with our attendees and see them telling their friends about our church.

Regardless of what we do week after week we are sending out an impression. Having these goals in mind allows us to create the impression INTENTIONALLY. If you are a leader of an organization, I encourage you to think about your "consumer" or "guest" and build your organizations around their experience. They will have an experience anyway, why not set things up for them to have the experience that you would like them to have?